Webinar 02 – Solidifying the Sale

Key Takeaways

1. Build trust early and throughout.
2. Be transparent — don’t oversell.
3. Use tie-downs, feedback loops, and questions to keep it conversational.
4. Avoid being a “yes man.”
5. Normalize agreements and cancellations in a positive way.
6. Follow up — before and after service — to retain customers.
7. Retention > volume. Long-term customers = long-term pay.